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By Aman Basanti |
In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers.
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Join us this Thursday, September 29, as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies organize, develop processes and policies, and are investing in social business.
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By Jim Sterne |
Because the Internet is an integral part of everyday life, online behavior is an excellent indicator of marketing prowess. You can use interactive data to measure the success of all your marketing. But what should you measure?
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