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By Rebecca Joyner |
Just as press releases were going the way of the horse and buggy, SEO saved the workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?
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This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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By Courtney Bosch I recently attended a marketing and sales conference, where I had the opportunity to interview the CMO of Brainshark. He talked about video and its power for storytelling.
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