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In This Issue
+ How-To: Five Ways Marketing Can Win Love From Sales
+ Survey Says: B2B Lead Generation: What Marketers Want
+ PRO: Supercharge Your Brand by Empowering Social Media Advocacy
+ Infographic: Seven Do's and Don'ts of Mobile App Marketing
+ My View: B2Bs, Are You Using These Must-Have Mobile Marketing Tactics?
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How-To Five Tips for Marketing to Win Love From Sales
By Nasheen Liu
"It's complicated" is a good description of the Sales and Marketing love/hate relationship. Having been on both sides of the fence, I have a few tips to help make your Sales stakeholders fall in love with you. Read More
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PRO Supercharge Your Brand: How Companywide Empowerment Drives Social Media Advocacy
In this seminar, you'll learn that empowering employees to use social media to drive engagement, create meaningful customer relationships, and engage in real-time conversations can help increase brand awareness and revenues while decreasing marketing, sales, and customer service costs. Read More
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Survey Says
B2B Lead Generation: What Marketers Want
By Ayaz Nanji
Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report. Read More
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Quick Take Seven Do's and Don'ts of Mobile App Marketing [Infographic]
By Verónica Maria Jarski
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it. Read More
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My View B2Bs, Are You Using These Must-Have Mobile Marketing Tactics?
By Bob Oord
Despite recent developments in mobile marketing, many B2B marketers are still avoiding its opportunities and getting left behind. Are you? Read More
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