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  • Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

  • From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future.

  • Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

  • Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.

  • Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

  • The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

  • Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.

  • AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

  • Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.

  • The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

  • What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

  • Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist.

  • It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.

  • What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.

  • The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.