Dear MarketingProfs Newsletter Subscriber:
Yes, you can forward this newsletter. More than 14,800 marketing professionals
currently benefit from this biweekly source of useful marketing know-how - delivered
without the hype and self-promotion found elsewhere. If this newsletter was forwarded
to you, just click here to get your own free subscription.
In
this issue youll find our newest articles and more....
1 - Do Blondes
Have More Fun?
2 - The Challenge of Keeping Emails Personal
3 - Laughing All the Way to the Bank?
4 - Why Santa's Marketing Works Better Than Yours...
5 - To Bundle or Not to Bundle?
6 - 8 Ways to Make Your Direct
Marketing Copy Work Harder
7 - Shopping Until We Drop
8 -
Advertising Information for MarketingProfs.com
9 - + the top articles from our last newsletter - in case you missed it
Editor's Note:
MarketingProfs.com
was recently picked as Harvard Business School's Working Knowledge "Site
of the Week" for our "varied and expertly articulated articles running
the gamut of marketing topics." Ok...just a little bit of self-promotion.
One more thing...please support our sponsors. We would perish without them.
Made
possible by: ![](https:////www.marketingprofs.com/Mktresources/sponsor_logos/oralogo.gif)
Do your Call Center
Reps have access to complete customer information? Do you service your best customers
first? With Oracle E-Business Suite an integrated enterprise solution that
simplifies operations so you can do more with with less youll know.
Click
here for the answers.
Oracle
E-Business Suite. Better Information. Smarter Decisions
Only your marketing
researcher knows for sure....
Do Blondes Have
More Fun?
A bunch of young
women are sitting around a table full of martinis talking about what it's like
to be women in a male-dominated company. Eventually the only blonde at the table
blurts out "It's gotta be more fun if you're blonde!" She throws back
the remainder of her apple martini, signals the waiter for another, and coolly
declares "It doesn't matter. We can't ever really know for sure."
What is she talking
about and what on earth does this have to do with marketing? Causation and careful
experimentation. Marketers everywhere are tasked with finding out about causation.
'Is our new web design causing customers to buy more of our products?' 'Is our
new viral marketing effort causing our brand awareness to increase?' 'Would having
blonde hair cause me to have more fun
?'
It's virtually
impossible to answer questions about causality with absolute certainty, but we
can get close.
Well...do blondes
have more fun? Find
out
The
Challenge of Keeping Emails Personal
Use email to make
sure out of sight doesnt mean out of mind
Full
Story
Laughing
All the Way to the Bank?
Do those funny ads
really work?
Read
about the trials and tribulations of humor in advertising
He knows if
you've been bad or good....
Why Santa's Marketing Works Better Than
Yours...
Santa Claus Inc.
is well and profitable, right through recessions, depressions and just about any
economic scenario. The reason why his marketing works better than yours is because
he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new-fangled
techniques when his simple marketing has stood the test of time.
If you don't believe
in Santa you'd better change your mind, because the fat man from the north pole
rocks on and you can do the same if you stick to the basics.
Find out if your
product or service matches up....read
the story
Made
possible by: ![](https:////www.marketingprofs.com/Mktresources/sponsor_logos/cdilogo_145.gif)
GENERATE MORE
LEADS IN 45 EASY STEPS!
Get a free copy of "The High-Tech Direct Marketing Handbook," 45
tips on creative, media, offer, and strategy for direct mail, e-mail, newsletter
ads, response pages, and more. Dozens of valuable ideas and insights, culled
from more than 10 years experience working with some of the biggest names in high
tech. Limited quantity available FREE of charge exclusively to qualified
marketing professionals. Start increasing response today! Get your copy at: https:////www.connectthe.com/directtips
To
Bundle or Not to Bundle?
Microsoft went to
court over it, but its more than just a legal issue.
Should you bundle
your products or not?
Heres
how to work your copy to the bone....
8 Ways to Make Your Direct Marketing
Copy Work Harder
In direct marketing
campaigns - Audience is essential
Offer is Everything
Creative is
merely Compulsory.
Fine. Nevertheless,
Copy is still King. Here's why: without good copy, your perfectly-targeted audience
might never understand that wonderful offer of yours - or, even if they're suitably
impressed, may not summon up the energy to do anything about it.
So whether you're
penning an e-blast yourself, or reviewing your agency's draft of an upcoming self-mailer,
it pays to know the difference between highly effective copy - the kind that commands
high response rates - and the kind that just speeds your campaign's journey to
the recycle bin.
Here are 8 ways
to make sure the copy does its job.....read
on
![](https:////www.marketingprofs.com/images/line.gif)
Shopping
Until We Drop
The behemoths of corporate
consultancy still pay "analysts" to write
silly reports full of long words and outlandish predictions
about us shopping all the time.
Oh
no. e-commerce is morphing into u-commerce
MarketingProfs.com Advertising Information
Our ad rates will increase on Jan.1, 2002! Lock in a low (and undervalued relative
to our competitor's) rate now. Click
here to get our demographics and contact info.
|
|
Subscribe
to our Future
Newsletters
|
Not a subscriber? Get the latest web and
off-line marketing know-how delivered biweekly. Solid ideas backed by theory,
experience and understanding. We give it to you free without the hype and self-promotion
found elsewhere.
|
|
|
Info about MarketingProfs.com
MarketingProfs.com
is an online publishing company that specializes in providing both strategic and
tactical marketing know-how to Internet and offline marketing professionals through
a combination of provocative articles and commentary. The MarketingProfs e-newsletter
is published twice monthly.
![](https:////www.marketingprofs.com/images/line.gif)
You received this newsletter at this address
(%email%) as part of your membership to MarketingProfs.com,
or because you subscribed to our biweekly newsletter. You can easily change your
email address, change the newsletter format to text or html, or cancel your membership/newsletter
by clicking
here.
Published by MarketingProfs.com
Copyright © 2001 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners
|