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In
this issue youll find our newest articles and more....
1 - Is Branding
on the Web Really Dead?
2 - Keep the Message Focused
3 - Nomads in the Desert
4 - Confuse the Customer? It's Not Hard to Do
5 - Topping Sales with Testimonials
6 - Warning! Avoid These Common e-Marketing Mistakes!
7 - Imprecise Language Can Kill Your Marketing Strategy
8 - How You Can Help MarketingProfs.com (Sponsor our Newsletter)
9 - + the top articles from our last newsletter - in case you missed it
THIS
ISSUE'S MARKETING TIP: Avoid getting blindsided by new competitors.
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No need for
the funeral march just yet....
Is Branding on the Web Really Dead?
Many magazines
and websites need to make money and do so by making wild claims and exaggerations
to draw you in. Most of these "insights," however, are simply not true.
Perhaps the biggest area of marketing subject to such false promises is branding.
Here's an example:
A recent article seductively titled "Forget What You Knew About Branding.
The Web Changes Everything" claimed to describe why four marketing experts
agreed with this view. It turns out many people think this way. But most of the
ideas about branding in this, and many other articles, are simply wrong.
For example, some
people think that because a brand fails, branding is bad or dead.
Nothing could
be further from the truth...read
the story
Keep the Message Focused
Quick...what does
your site stand for?
Read more
Opinions
masquerading as truth?....
Nomads in the Desert
Tech journalists
are always happy to see separate research firms come out with reports on the same
topic in the same week. A report from one research firm provides that firm's opinion
on a certain trend, but two reports offering the same opinion validate the opinion.
Often, it seems, it takes just two reports to change opinion into gospel truth.
Well, as the old
cliché goes, two swallows do not a summer make, and two reports saying
the same thing do not gospel truth make. In the case of the two reports released
last week by Jupiter and Forrester on the subject of return on investment (ROI)
in websites, they do not any sense make.
Oh really? ...Tell
me why
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Topping Sales with Testimonials
I like Michael Jordan. He likes Nike shoes. I guess
I should like Nike Shoes.
Find out what this is about
Don't make
any e-mistakes!....
Warning: Avoid These Common e-Marketing
Mistakes!
"E-marketing"
is just marketing that takes place over the Internet. I know, deep. But stay with
me. Because it has the letter "e" in front of it, people often get anxious
that there might be some hidden 'new rules' and 'secrets' that only true e-commerce
and Internet gurus know about. As a result, plenty of smart people make plenty
of silly mistakes when it comes to marketing within this medium. Let's start with
the first, which crystallizes what we've just mentioned.
Mistake:
Believing that some new set of e-marketing rules applies, and that traditional
marketing theory is passé.
Why is this a mistake?...click
here
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Imprecise
Language Can Kill Your Marketing Strategy
Do your marketing meetings feel like people are
talking in different languages?
Yes they do, tell me more
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