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This Week's Marketing How-To
Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank
By Kimberly Smith. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and linking strategists. Get the full story >
Case Study: What Works!
How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%

Get the full story >
This Week's Top Articles

Think Ahead While Cutting Back: Marketing Priorities in a Recession
By Pat LaPointe and Dave Reibstein. Where do marketers turn once all the fat has long since been trimmed and all that's left is muscle and bone? Get the full story >

How to Measure Engagement on Twitter—and Savor the Tweet Smell of Success
By Jim Sterne. How do you know whether your followers are listening or whether you're just tweeting in the wind? Get the full story >

Tips for CMOs: Five Ways to Keep Your Team off the Chopping Block
By Robbie Kellman Baxter. When times are tough, marketing is among first to be decapitated. Axed. Trimmed. What's a CMO to do? Get the full story >

Four Key Components of E-Newsletter Advertising
By Drew Adams. How do companies reap solid advertising ROI from email newsletters? Get the full story >

MarketingProfs Online Seminars

Blogging Fundamentals: What Marketers Need to Know to Get Started
March 26

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A Note to Readers
from Ann Handley
Chief Content Officer

The Luck of the Irish

It's St. Patrick's Day. And even if you're not Irish (although I am), it's your lucky day! Our virtual seminar den mother, Shelley Ryan, has decided to share a Pot o' Seminars with you for free. Gratis. Why? Well, just because.

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As Shelley says, our paid members "have raved about a lot of our recent presentations, so I thought I'd give you a chance to share the experience." So we're unlocking some of our most popular broadcast recordings for everyone.

This offer is for this week only – so you have to act fast. And by the way, Shelley points out that these web recordings captured not only the presentation, but also the audience interaction and Q&A time. As you know from attending any kind of event, that's often the juiciest part of seminar, so don't miss it!

Among the free five-pack of seminars:

  • Bam! A Recipe to Add Social Media to your Marketing Mix

  • Content Marketing: How to Position Your Company as a Trusted Expert Resource

  • Green to Gold: Why Smart Companies Are Going Green

  • How to Make Your B-to-B Website a Lead Generation Machine

  • Twitter Like You Mean It: The Right Way to Tweet Your Brand
From Shelley:

"Now through 8pm Eastern on Friday, March 20th, you can watch any or all of these 90-minute seminars, right at your desktop. Think of it as your personal spring break for rejuvenating your marketing know-how. How lucky is that?"

So listen in here and let me know what you think. As always, I appreciate your feedback!

Upcoming Events

CONFERENCES
Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

ONLINE SEMINARS
From Blah to Blockbuster: How You Can Build a Blog That Excites Your Customers
March 27 with Mack Collier

Extreme PowerPoint Makeover: Transform Your Data-Driven Presentations Beyond Bullet Points
April 9 with Cliff Atkinson

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