Empower your marketing team with a standalone workshop, or explore an enterprise plan to get your team access to all of our content and training!
Our featured workshops cover the hottest topics in marketing right now.
Instructor: Kenda Macdonald | *Certifications Available
Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them is just good science!
With behavioral psychology-based evidence, real-life examples, and hands-on activities, you'll learn how to trigger the desired action at each step of your marketing and sales relationship. You'll gain insights into the buyer's purchase formula, the four stages of lifecycle marketing, and planning effective and profitable automation. This interactive workshop will help you decode your buyers' brains so you can create your best demand gen programs ever!
Instructor: Allen Weiss
Trends can be hot—but they aren't a foundation for long-term success! Rather than chase the next new thing, you can learn to understand your business landscape and create a sustainable strategy that establishes your edge over the competition.
This workshop is designed to help you better understand the market you're in so you can address competitive threats head-on. First, you'll focus on strategy and learn how to define your market, position your product or service, and boost your revenue by establishing your differential advantage. Then you'll learn how to create a marketing plan that puts that strategy into action and delivers on your business objectives.
Instructor: Various | *Certifications Available
Everybody writes—especially marketers. Emails, blog posts, tweets, Facebook updates, PowerPoint presentations: they all count as writing.
But even the savviest of marketers and the most accomplished of writers can use a hand once in a while. After all, writing is a skill that only gets better with expert mentoring, persistence, and—most important of all—constant use. This workshop focuses on audience-centric writing and the fundamental shift in thinking that requires marketers to inspire, educate, and help rather than just talk up benefits and features.
Your customers have questions about their strategy and about your company. And they want answers before contacting your sales team. Good content answers those questions—if you know what they are. Quality content helps you connect with your customers and positions you as an authority in your market. And a positive customer experience makes all the difference in who your customers (and potential customers) trust and who they'll ultimately do business with.
Learn how to design an outstanding customer experience around your self-service marketing content by using client feedback and anticipating the questions your potential customers will have so you can provide the best customer experience from the start of their engagement with you.
Want to increase your revenue? Align your marketing and sales efforts!
With this interactive workshop, you'll learn to think like a salesperson and close the gap between sales and marketing-once and for all! You'll walk away with a three-part sales plan, knowledge of how to optimize the flow of your plan, and some tips and tricks for creating and presenting your plan. You'll even discover how to keep your sales enablement going with Martech stack and sales stack integrations, and how to ensure continuous collaboration and communications.
We know, it doesn't add up, does it? Math + storytelling. Like oil + water. But there are logical sequences in storytelling. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories. In this workshop, we'll explore the timeless magic that creates compelling stories, plus we'll discover vaults of secret knowledge hidden in experiences that will help you bring forth stories worth telling, worth reading, and worth hearing.
Your digital marketing is only as strong as the strategy behind it. Before you launch your next campaign, make sure your team has the strategy, workflow, and analytics you need for ultimate success.
Discover smart ways to create sustainable, engaging content. Learn how to use your network to implement your strategy, finding new ways to integrate and promote your newly engaging content. And, help your team evolve beyond your campaign launches to determine which metrics matter to prove the success of your hard-earned outcomes, and why.
Marketers want few things more than proof that what we're doing is working. And yet, we struggle mightily with even the basics of effective B2B marketing measurement. In this workshop, you'll tackle measurement head on with the scientific method. When used properly, you'll amplify the effects of what's working, leave behind what isn't working, and most importantly, be able to tell the difference between the two.
Our workshops work best for up to 20 people. We can provide them either virtually or in person at your company's location of choice.
Contact us today! One of our team members will get back to you within two business days.