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  • How to Lift the Three Drawbridges of Content Success [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Content

    Join Hall of Fame keynote speaker and author Jay Baer on June 8 for this PRO-exclusive B2B Backstage webinar. In this fast-paced and funny presentation, you'll question your content strategy and learn the "Three Drawbridges of Content Success."

  • How Marketers Can Create Better Sales Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article.

  • LinkedIn Content Engagement Benchmarks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.

  • Five SEO Tactics to Optimize Your Internal-Link Profile

    Article

    CONTENT TYPE: Article | TOPIC: Search

    We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.

  • Five Ways to Create Engaging Content That Converts for Your B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts.

  • Secrets to Enchanting Your Customers Through Story

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Wouldn't it be great if you could enchant and convert more customers and prospects simply through better brand storytelling? It's not as hard as you might think... and it starts with harnessing the power of perspective to create stories worth remembering. Sponsored by WoodWing.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Content

    If you're like most marketers, you've at least dipped your toes in video marketing. But do you have a strategy in place that helps you harness the power of video in a way that truly moves the needle for brand growth and sales? Sponsored by Adtaxi.

  • Your Product Content Strategy Might Be Missing Something Big

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?

  • Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.

  • How to Build a Full-Lifecycle Customer-Engagement Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a customer-engagement strategy. Sponsored by Uberflip.

  • Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.

  • 15 Writing Lessons From Famous Authors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.

  • Landing Page Conversion Benchmarks for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.

  • Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.

  • Getting to 'Yes' With Content-Powered Commerce

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Content

    Is your B2B e-commerce site getting the right amount of content in front of the right people? Too much content can backfire, but not enough is problematic as well. It's time to design an effective strategy for your content-powered commerce. Sponsored by Adobe Commerce.

  • Creating Content for Different Buyer Journey Stages in 2021

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Content

    The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.

  • Business Video Benchmarks: Content, Engagement, and Distribution Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.

  • A Quick Guide for Website Image Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?

  • How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

    Article

    CONTENT TYPE: Article | TOPIC: Content

    The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?