How to Build a Full-Lifecycle Customer-Engagement Strategy

Now more than ever, marketers are under pressure to support the full customer lifecycle—helping manage customer retention, prevent churn, and build on existing business. Marketers use various tactics to meet those objectives, but one is too often overlooked: personalized content experiences that engage customers on their post-sale journey.

If your current customer engagement tactic is a monthly newsletter, we need to talk. Today's customers crave experiences that speak to their pain points, provide personalized training and education, and build them up to becoming advocates.

Join us to learn how to:

  • Level-up your customer engagement efforts at scale
  • Nurture customers into advocates with content
  • Use demand strategies to deliver value to customers in the post-sale journey


Josh Gladstone

Josh Gladstone is an analytics-loving, content-obsessed digital marketer. He started his career in data analytics and now serves as Uberflip's director of expert services, dedicated to helping marketing teams of all sizes achieve their most ambitious marketing goals.

Ashley Hyman

Ashley Hyman has helped AgilQuest, a B2B software company, grow and expand for over a decade. As its director of marketing, she creates and executes strategic growth plans, manages the operations of the marketing team for maximum efficiency, and provides support for customer success and retention.

Laura Brockway

Laura Brockway has 20+ years' marketing and management experience. At Texas Medical Liability Trust, she serves as VP of marketing and leads a creative team to develop Web, social, traditional, and nontraditional marketing campaigns. Laura is also an award-winning writer and editor.


Sponsored by Uberflip
Uberflip is a content experience platform that empowers Marketing and Sales to create engaging, relevant content quickly for every campaign, audience, and stage of the customer journey. Marketers use it to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.
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  • Date: May 6, 2021
  • Length: 60 minutes
  • Presenter: Josh Gladstone, Ashley Hyman, Laura Brockway
  • Sponsor: Uberflip
  • Topic: Marketing Content, Customer Experience, Marketing Strategy
  • Price: $0


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