HOW ANALYZE Fits Into Our Campaign Framework

It's the moment of truth. Your campaign is active, and the numbers are coming it. But you aren't done yet.

You need to analyze and interpret the data so you can use it to improve from one campaign to the next.

Our Analyze courses show you how to really focus in on the metrics that matter the most—the ones that indicate whether or not your campaign is meeting the goals you set at the start. You'll also discover how to select the proper tools for monitoring your data, so you can make on-the-fly adjustments to improve performance. And you'll see how to present what you've learned to key stakeholders so that you can get the full support of your organization to do more of what's working.


Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • Content Marketing Campaign Management

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Analyzing the Results of Your Content Marketing Campaign

    Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.


Looking for more information? Explore this element by browsing these articles, webinars, and other free resources.