FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email

    As global email volumes continue to rise, how can you make sure your email program drives the ongoing engagement and revenue that you seek? It's all about attracting attention, and driving engagement, in the inbox. Sponsored by Validity.

  • Email Design Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.

  • How to Use a Board Game Strategy to Win in Email Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email

    For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.

  • 10 Actionable Ways to Personalize Your Messaging [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging?

  • Best-Practices for Reaching and Marketing to the C-Suite Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

  • Email Marketing Kickstart Guide

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email

    Email is still the most coveted of all marketing channels. And there's no other place as great for telling your brand's story and converting prospects and customers. Are your email list and tactics working as hard for your brand as possible? Sponsored by Campaigner.

  • The Pandemic's Impact on Marketers' Email Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.

  • Three Ways to Optimize Your B2B Direct Marketing Program in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • Top 3 Ways Customer-Preference Management Can Help B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email

    Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • Why People Unsubscribed During the Pandemic

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • Email Data Quality: The Rise of the CDP

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more.

  • The Most Important Email Marketing Optimizations

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email

    Could your email marketing campaigns be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what needs tweaking and how to avoid the most common pitfalls. Sponsored by Litmus.

  • Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email

    A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing or being ignored. Early on in 2021, follow these two pieces of advice.

  • 11 Email Design Trends to Watch in 2021

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • 21 Tips to Improve Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.

  • The Most Popular Email Clients in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.

  • How to Use Email to Support the Needs-Discovery Process

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult. But the shift to virtual has given organized sellers an even greater advantage.

  • Everything-ish I Know About B2B Email in 30-ish Minutes [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email

    Michael Barber unpacks the best bits about how to make your B2B email deliverability, design, and content efforts as impactful as possible. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Four Ways to Empower Your Email Marketing Strategy With AI

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.