Top 3 Ways Customer-Preference Management Can Help B2B Marketers

B2B marketers rely on accurate data to drive decisions, predict sales cycles, nurture leads, and create campaigns. But without an understanding of user preferences, you can only get so far when using other marketing data—because you need to not only reach your audience but also build trust.

Preference-management strategies build that trust. They'll help you drive opt-ins and collect first-party data that will boost your ROI.

Join us to learn about:

  • Using preference management to build trust, collect accurate data, and demonstrate transparency
  • Going beyond compliance to drive ROI with a privacy program that uses preference centers
  • Making a business case for preference management in your organization


Neil Tolbert

Neil Tolbert serves as a privacy and marketing consultant at OneTrust PreferenceChoice—part of the most widely used privacy, security, and trust technology platform. He advises companies on best-practices to drive engaging user experiences and build trust while demonstrating compliance.


Sponsored by OneTrust
OneTrust PreferenceChoice enables marketers and publishers to drive transparent user experiences, build trust, and comply with hundreds of global data privacy regulations, including CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy-first, customer-centric approach to marketing and sales activities.
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  • Date: April 1, 2021
  • Length: 60 minutes
  • Presenter: Neil Tolbert
  • Sponsor: OneTrust
  • Topic: Customer Experience, Email Marketing
  • Price: $0


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