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  • How to Build a Standout Brand

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Branding

    Are you looking to build a brand that stands out in our crowded, distracted, digital world? Then you won't want to miss this Master Class, taught by strategist, speaker, author, and educator Nick Westergaard.

  • Why Is Your Brand Forgettable? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition.

  • How to Crash-Proof Your Personal Brand in a Tight Job Market

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand.

  • Three Ways to Build Customer Trust in an Increasingly Out-of-Control World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things.

  • Business Agility Is the New Norm. Do You Have What It Takes?

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • How to Push Customers Down the Brand Loyalty Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

  • Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

  • Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • Storytelling

    Course

    CONTENT TYPE: Course | TOPIC: Branding

    As marketers, our role as storytellers is vital. The stories we tell our clients, our market, and other audiences help them form beliefs about us and connect with our brand. Now's the time to make our stories mean something (and achieve something) more.

  • Presentations

    Course

    CONTENT TYPE: Course | TOPIC: Branding

    Terrible presentations. You've seen them. You've probably even created them. But "Death by PowerPoint" isn't going to win you any fans (or customers or accolades from your boss's boss). It's time to step away from the click-click-boring and deliver something compelling.

  • Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.

  • World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand Guardianship Index.

  • Six Prerequisites for a Responsive Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish. Achieving responsive brand marketing means asking yourself these six questions.

  • 2021 Best Practices for Busy Marketers

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.

  • How to Market Effectively in 2021: Integrate Performance and Brand Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to create branded content while simultaneously measuring performance and return.

  • How to Create and Publish Survey-Based Research for Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.

  • The Benefits of Green B2B Branding

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have a lot to gain from embracing the sustainable practices of their B2C counterparts.

  • How to Move From Pitching Products to Marketing Your Point of View [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market and make it clear that your brand is the superior choice.