How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

With the rise of digital media, you'd think it'd be easier than ever to be heard and seen. Yet, most messages—especially marketing messages—fail to cut through the clutter.

To build a standout brand in today's environment, you need to start with the "Brand Now dynamics"—meaning, structure, story, content, community, clarity, and experience.

Join us to learn how to:

  • Implement the seven digital dynamics of standout brand-building
  • Endow brands with a unique meaning, story, and structure
  • Create marketing gravity through compelling content and an engaged community internally and externally
  • Build a connected brand experience for customers both online and offline


Nick Westergaard

Nick Westergaard is a strategist, speaker, author, educator, Brand Consulting Practice Lead at MarketingProfs, and founder of Brand Driven Digital. He's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. He's the author of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, a TEDx speaker coach, and a lecturer at the University of Iowa's Tippie College of Business.


Sponsored by Widen
Founded in 1948, Widen helps brands deliver content with confidence. Their cloud-based DAM and PIM software, the Widen Collective®, empowers marketers to bring content together, send it anywhere, and automate in-between. Visit Widen to see why they're trusted by hundreds of world-class brands.
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  • Date: March 16, 2021
  • Length: 45 minutes
  • Presenter: Nick Westergaard
  • Sponsor: Widen
  • Topic: Branding, Marketing Content, Customer Experience
  • Price: $0


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