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  • Your Product Content Strategy Might Be Missing Something Big

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?

  • Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.

  • Post-Cookie Digital Marketing Will Be Vibrant and Seamless

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

  • Poised for Profit: Execs Reflect on Digital Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share their experiences of successfully shifting to digital customer engagement.

  • Five Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To execute marketing strategy, marketers need to synchronize and coordinate—they need to orchestrate—a host of marketing processes. Your tech stack can either empower or undermine that effort. Here are five things you need to know.

  • Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out.

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • How Marketers Can Drive Revenue and Business Growth With Technology and Automation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation.

  • Eight Ad Tech Innovators' Hopes and Expectations for 2021

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

  • Email Data Quality: The Rise of the CDP

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more.

  • 15 Stats You Should Know About Sales Tools [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of sales teams currently use or are planning to use sales analytics to improve efficiency.

  • How CRM Failings Are Costing Sales Teams Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.

  • How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to do the important work of operationalizing your ABM program—and actually reap the benefits of ABM. Sponsored by Drift.

  • Struggling With Digital Communication? Here Are Five Ways to Nail It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.

  • How IT Buyers' Researching Behaviors Changed in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report.

  • Five Real-World Tips for Better Data Quality and Marketing Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    A unified data strategy is incredibly important for companies seeking to improve their marketing efficiency, data quality, and customer journey. Here are five insights and recommended actions than can help.

  • Why Marketing Automation Tools Are Essential to Businesses

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    Automation is a huge advantage in B2B marketing, especially if you're conducting multiple campaigns across channels. But an automation tool can do more than send out automatic emails—it can transform the way your business operates. See how in this article.

  • Approaching Digital Transformation With a Marketing Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Pressures from the pandemic environment are falling on B2B companies to speed up their digital transformation efforts. Thinking like a marketer will enable you to tackle digitization with grace, intention, and, most important, a customer-centric approach. Find out how.

  • Is the Marketing Database Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged.

  • What Persuades Buyers to Try New B2B Tech Vendors and Products?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions.