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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand mission development, and brand messaging development, according to recent research from Provoke Insights.
CONTENT TYPE: Infographic | TOPIC: Social Media
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
CONTENT TYPE: Infographic | TOPIC: Branding
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition.
CONTENT TYPE: Chart | TOPIC: Social Media
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.
Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.
CONTENT TYPE: Infographic | TOPIC: Email
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.
CONTENT TYPE: Infographic | TOPIC: Search
Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic.
CONTENT TYPE: Chart | TOPIC: Career Management
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research from Spencer Stuart.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research from Ruler Analytics.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging?
CONTENT TYPE: Infographic | TOPIC: Content
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
CONTENT TYPE: Chart | TOPIC: Websites
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research.
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.
CONTENT TYPE: Chart | TOPIC: Content
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers.
CONTENT TYPE: Infographic | TOPIC: Management
Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture?
CONTENT TYPE: Infographic | TOPIC: Websites
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.
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