Search Our Marketing Resources

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

CONTENT TYPE: Chart | TOPIC: Career Development

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.

CONTENT TYPE: Infographic | TOPIC: SEO

Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

CONTENT TYPE: Chart | TOPIC: Websites

B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

CONTENT TYPE: Infographic | TOPIC: Martech

There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers Smart Insight's recommendations for essential tools in 2023.

CONTENT TYPE: Infographic | TOPIC: Career Development

Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic.

CONTENT TYPE: Chart | TOPIC: Marketing Content

The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

CONTENT TYPE: Chart | TOPIC: Public Relations

People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.

CONTENT TYPE: Infographic | TOPIC: Career Development

Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.

CONTENT TYPE: Infographic | TOPIC: Career Development

Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations.

CONTENT TYPE: Chart | TOPIC: Martech

Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. This infographic explores what makes it work so well and gives examples of it in action.