Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic.

What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia marketing its power.

The infographic looks at the psychological benefits of nostalgia and how it establishes authenticity.

It also delves into nostalgia marketing statistics and examples of it in action.

Check out the infographic:

Nostalgia marketing infographic 

Enter your email address to continue reading

The Power of Nostalgia Marketing [Infographic]

Don't's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji