There are many areas in the selling process that salespeople say they believe are not challenging, but that buyers say salespeople are not very effective at.

That's according to a report from RAIN Group, which was based on data from surveys of sellers and buyers.

An infographic (below) looks at findings from the research.

Specifically, it explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.

Check out the infographic:

5 ways sellers can improve and win buyers over infographic 

Enter your email address to continue reading

Five Critical Areas Salespeople Need to Improve On [Infographic]

Don't's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji