HOW PLAN Fits Into Our Campaign Framework

Planning. It's when you pivot from "big picture" to tactics, and focus on mapping out the components of campaigns that deliver on those business objectives.

The tools and tactics you choose will vary based on the type of campaign you're developing. But the planning process doesn't change.

Our planning courses show you how to uncover your best and biggest opportunities. How to identify your campaign goals and determine how to measure success. How to select your audience, set your schedule, determine what to test, and figure out what resources you need to bring your campaign to life.

You'll gain a thorough and complete understanding of how to put together a marketing campaign that delivers on your goals. Following this step, you'll be well prepared to begin creating the assets for your campaign.


Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • Planning Your Content Marketing Campaign

    Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.


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