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CONTENT TYPE: Article | TOPIC: Content
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article.
CONTENT TYPE: Infographic | TOPIC: Social Media
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
CONTENT TYPE: Infographic | TOPIC: Branding
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition.
Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts.
CONTENT TYPE: Infographic | TOPIC: Email
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?
CONTENT TYPE: Podcast | TOPIC: Content
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.
CONTENT TYPE: Infographic | TOPIC: Content
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.
CONTENT TYPE: Sponsored Article | TOPIC: Content
The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.
CONTENT TYPE: Chart | TOPIC: Content
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
CONTENT TYPE: Infographic | TOPIC: Websites
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
CONTENT TYPE: Infographic | TOPIC: Search
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?
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