LIVE! Wed., Feb. 28, 2024 at 12:00 PM ET

Using AI to Modernize Your SEO Strategy in 2024

Attend

Most videos created by businesses are less than two-minutes long, according to recent research from Vidyard and Demand Metric.

The report was based on an analysis conducted between January 1, 2020 and December 31, 2020 of more than 760,000 videos created by Vidyard customers. The researchers also surveyed 302 professionals who work for businesses that create video.

Some 60% of the videos examined were less than two minutes in length.

Although the share of videos over 20-minutes long was only 10%, this was a 66% increase from a similar analysis conducted in 2019.

Video length distribution chart

Some 58% of viewers, on average, will watch a business-related video all the way through if it’s less than 60 seconds, but only 24%, on average, will finish a video if it’s longer than 20 minutes, the analysis found.

Engagement for different lengths of video graph

The most popular types of video being created by businesses are product demos, how-to's, explainers, and webinars.

Types of video business have invested in chart

The most popular channels with businesses for distributing video are social media and websites.

Chart of channels where business video content is used

About the research: The report was based on an analysis conducted between January 1, 2020 and December 31, 2020 of more than 760,000 videos created by Vidyard customers. The researchers also surveyed 302 professionals who work for businesses that create video.

Enter your email address to continue reading

Business Video Benchmarks: Content, Engagement, and Distribution Trends

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji