MarketingProfs | Working Webinar Series

The Modern Marketer's Guide to Google Analytics

Feeling a little intimidated by Google Analytics 4? Don't worry. Analytics guru Janet Driscoll Miller is here to help. Janet will demystify GA4 during this 4-part interactive Working Webinar Series. Discover how you can generate useful reports and uncover powerful insights about your marketing. Beginners welcome.

COMING UP

  • How to Turn Static Content Into Dynamic Webinars

    It's time to rethink traditional content delivery and focus on more human engagement. Register now and learn how. Sponsored by ON24

  • How Content Marketing Is Driving the Future of B2B

    The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise. We'll show you how to use that talent to activate a content marketing strategy that produces better business outcomes.

  • MarketingProfs B2B Marketing Forum 2018

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) in San Francisco, November 13-16, as they gather to learn—and share their secrets to success. With four keynotes, 65 sessions, six full-day workshops, and creative networking, it’s a can’t-miss for any B2B marketer looking to level-up their career.

  • Measurement & Analytics Virtual Conference

    One online event, three valuable lessons. Learn the latest tips and tricks for tracking your progress against the goals you set; analyzing your data; making adjustments to keep your campaigns on course; and applying what you learn to optimize future campaigns.

  • Marketing Writing Bootcamp

    Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!

RECENT EVENTS

  • Marketing Strategy Virtual Conference

    One online event, three valuable lessons. Learn how to create a resilient brand that connects with customers; how to surprise, delight, and convert more customers through great content experiences; and how to turn negative incidents into opportunities to build credibility. Now viewable on-demand.

  • Substance, Structure, and Style: How to Build Presentations That Make People Say YES

    You're a marketer with information to share and ideas to sell. You regularly present to others as part of your job. You need an effective process for crafting those presentations, so they encourage your audience to say YES. Learn how to build your content so it's persuasive, memorable, and entertaining.

  • Facebook Advertising Tactics for the B2B Marketer

    Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.

  • Identity Resolution for Personalization at Scale

    Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.

  • The CMO's Guide to Marketing Transformation

    Revolutionize your marketing with the three crucial stages of digital transformation. Learn how to finally overcome internal team silos, create the right processes to support your customers, and reinforce your operating model with the right Martech stack. Sponsored by Workfront.

  • Seven Professional Secrets to Safely Use Humor in Marketing

    Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichés and stereotypes.