Identity Resolution for Personalization at Scale

Do you find yourself constantly choosing between large-scale communications and personalized campaigns? It doesn't have to be this way. You can get the best of both worlds.

By leveraging the power of identity resolution, you'll gain a cohesive picture of clients and prospects (even though they may interact with your brand from multiple devices throughout a buying cycle). Then, armed with this data, you'll be able to create customized communications at any scale.

Join us for Identity Resolution for Personalization at Scale to hear how you can channel your inner-data nerd to automate and improve campaigns by leaps and bounds. Walk away with winning strategies you can implement right away.


Dwight Green

Dwight Green is a strategy, product, and market development executive with an extensive record driving monetization across data-driven marketing, media/advertising, and technology. He serves as VP of strategy and market development at FullContact and has held senior executive posts at Nielsen, Kantar/TNS Media, and Deluxe Corporation. He has also managed a large roster of strategic advisory clients and led profitable entrepreneurial ventures.

Jon Tallman

Jon Tallman has an extensive data pedigree by way of Datalogix and subsequently Oracle Data Cloud, where he spent time managing both the Targeting and Causal Measurement product lines in addition to driving new revenue growth through operations and systems design. He has 14 years of experience in managing and developing products across digital media and data platforms.


Sponsored by FullContact
FullContact is the world's open, cloud-based identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives, enabling deeper understanding and empathy in every interaction.
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  • Date: August 14, 2018
  • Length: 45 minutes
  • Presenter: Dwight Green, Jon Tallman
  • Sponsor: FullContact
  • Topic: Martech
  • Price: $0


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