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  • Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Mobile

    Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.

  • Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.

  • Why B2B Apps Need App Store Optimization Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • The Most Effective Marketing Tactics for Driving App Installs

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.

  • Text Marketing: 2020's Digital Disruptor

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.

  • Boost Your Open Rates With Messaging Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.

  • The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?

  • Got an App? Keep Them Tapping!

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.

  • How to Use Live Video to Market Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • How to Use Geolocation Marketing to Stand Out

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Mobile

    Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.

  • Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.

  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • When Is the Right Time for Mobile Marketing Messages?

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • Voice Search Stats Compilation: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.

  • Mobile Wallet Usage Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • The Marketing Channel You've Been Missing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.