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  • Why People Opt Out of (And In to) Mobile Notifications From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.

  • What People Use Their Smartphones for While at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.

  • How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.

  • Clubhouse Accessibility Issues: The Root of Its Decline

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.

  • Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.

  • Struggling With Digital Communication? Here Are Five Ways to Nail It

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.

  • Why B2B Apps Need App Store Optimization Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • The Most Effective Marketing Tactics for Driving App Installs

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.

  • Planning Your COVID-Related Communications: A Flowchart [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.

  • Text Marketing: 2020's Digital Disruptor

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.

  • Boost Your Open Rates With Messaging Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.

  • The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?

  • Got an App? Keep Them Tapping!

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.

  • How to Use Live Video to Market Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • How to Use Geolocation Marketing to Stand Out

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.

  • Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.

  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.