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  • Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • Public Relations

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations

    Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.

  • Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.

  • How to Create and Publish Survey-Based Research for Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.

  • How to Avoid the Biggest PR Mistake When Launching Something New

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • Seven Ways to Show Up Human in Your PR and Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.

  • How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.

  • So Much of What You Knew About Thought Leadership Has Changed

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.

  • Presidentially Speaking: B2B Communication Secrets from US History [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Do you have what it takes to be a "Great Communicator?" From Washington and Lincoln to Reagan and Obama, learn the communication secrets of our chief executives and put them to work for you. This presentation by Nick Westergaard was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Winfluence: Rethinking Influencer Marketing [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Public Relations

    The biggest challenge ahead for influencer marketing? No, it's not measurement or fake followers/engagement (although, those are also important!). It's the very way we think about and categorize influencers. This presentation by Jason Falls was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Effective Link-Building for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.

  • Add It Up: Measuring Your Influencer Campaigns

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations

    Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if it was a success? There's only one way to find out: choosing the right metrics and analyzing measurable results. Get ready. Get set. Get out your calculator. It's time to do the math!

  • How Marketing and Comms Can Team Up on Earned Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.

  • Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.

  • How to Effectively Talk to Your Customers During a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.

  • The State of Public Relations: COVID-19's Impact on the Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.

  • Marcomms Is Different From Crisis Comms: Here's How to Handle Crises

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis—and you don't have years to retrain—here's how to handle a crisis now.

  • Talk Pretty to Me: Wooing Influencers for Picture Perfect Campaigns

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations

    Flattery might not get you everywhere (we've tried), but a balance of sweet talk and incentives can get you in on the action. Think of it as an audition: impress the right influencer and you'll be heading straight for prime time with them at your side. Which direction is the runway to success? We'll show you.

  • Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.