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  • Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

  • The Six Secrets to Successful Influencer Campaigns

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations

    Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on targeted campaigns can spark awareness, elevate your brand, boost sales, increase loyalty, and build your business. The key is knowing how to do it flawlessly. We can show you why and (more importantly) how to build influencer campaigns that truly work.

  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

  • Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.

  • Online Reputation Management 101: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.

  • What's Next for Influencer Marketing?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?

  • Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.

  • Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.

  • Why Editors Reject Guest-Content Pitches From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.

  • A PR Primer for Marketers: Five Steps to Bigger Buzz

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations

    In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.

  • The Most and Least Important PR and Corporate Communications Tactics and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.

  • PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.

  • The State of PR Jobs: Hiring and Salary Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground.

  • If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources.

  • The Five Top Trends That Will Shape Influencer Marketing in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.

  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.

  • How to Choose the Right Martech and PRtech Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.

  • How to Find Anyone's Business Email Address

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?