How Content Marketing Is Driving the Future of B2B

Today's business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet, every day, we are asked to do more and more marketing activities that don't always deliver leads, revenue, or better customer experiences.

In order to bridge this gap, marketers must put the customer at the center of everything they do—and that means speaking to them about what they need to know in order to help them make better informed decisions. That's why the future of B2B is all about content marketing that attracts an audience and delivers measurable value for your company.


Michael Brenner

Michael Brenner was VP of content and digital marketing at SAP and CMO of multiple startups. He is a top content marketing influencer and now runs leading content marketing agency Marketing Insider Group. He is the author of The Content Formula and Mean People Suck.


Sponsored by Uberflip
Uberflip provides marketers with the tools they need to create remarkable content experiences that boost engagement, generate leads, and fuel demand generation; so they can better leverage their content to meet their goals.
Rate this


  • Date: October 25, 2018
  • Length: 60 minutes
  • Presenter: Michael Brenner
  • Sponsor: Uberflip
  • Element: Communications
  • Topic: Marketing Content
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.