What are the keys to creating a successful email campaign?

According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.

From there, it is necessary to guide the reading flow.

Finally, you need to funnel the reader to the crux of your campaign.

The infographic (below) provides best-practices for each of those steps, including advice for creating email templates and ensuring that campaigns are accessible.

Check out the infographic:

Email design best-practices infographic

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Email Design Best-Practices [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji