Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes

Half of B2B email marketers say their primary challenge is competing for attention in the inbox. And, with global email volume nearly two times what it was last year, how do you ensure your messages don't get buried by the competition in the recipient's inbox?

Whether you rely on email to generate and nurture leads, build brand awareness, or drive direct sales, your success depends on the ability to reach the inbox and engage recipients.

Join us to learn:

  • Ways to overcome deliverability challenges as a B2B sender
  • Five strategies to stand out in the inbox so you can achieve your marketing goals
  • Actionable tips to begin implementing those strategies immediately


Kelly McCann

Kelly McCann is a product marketing manager at Validity, where she is responsible for the marketing efforts across Validity’s suite of email products. She is passionate about helping companies recognize the importance of email deliverability to improve the performance of their programs.

Kayla Fuller

Kayla Fuller is an email strategist at Validity, providing strategic recommendations and data analysis for clients across verticals. She has eight years of email marketing experience, ranging from strategic planning and deliverability consulting to campaign and migration execution.


Sponsored by Validity
For 20+ years, tens of thousands of organizations have relied on Validity solutions to target, contact, engage, and keep customers—using trustworthy data as a key advantage. Validity's solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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  • Date: June 24, 2021
  • Length: 45 minutes
  • Presenter: Kelly McCann, Kayla Fuller
  • Sponsor: Validity
  • Topic: Email Marketing
  • Price: $0


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