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  • The Art of Crafting Prompts

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Communications

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.

  • ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

  • 10 Video Marketing Stats You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.

  • Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.

  • The Future of Content Marketing: Five Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

  • Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.

  • A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.

  • B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

  • Why Content, Not Customer Service, Is the Heart of Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.

  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.

  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.

  • Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    This episode of Marketing Smarts Live YouTube show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. Tune in!

  • Spotify Marketing: A Beginner's Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.

  • Color Wheel Theory: Your New SEO Content Framework

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

  • Fulfillment After Conversion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.

  • Generative AI Can't Create Great Marketing, But It Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

  • Better Writing Will Not Fix Your Content. Here's What Will.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.

  • Cascading Your Lead Magnets

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

  • How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.