About the Contributor

Contributed by Mark Floisand

• Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Websites

  It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far ...

• Want Big Data to Work for Your Marketing? Team Up With IT

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. ...