About the Contributor

Contributed by Adam Ortman

• The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This ...

• The Target CPA Hype Is Real: A Checklist for Marketers

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Advertising & Promotions

  Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge ...

• It's Coming: Is Your Brand Prepared for an Economic Downturn?

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. ...