Can AI do a decent job of rewriting the taglines of popular brands?

To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then surveyed 1,007 Americans to find if they liked the original slogan or the AI-generated slogan better.

Overall, people preferred the slogans generated by AI 46% of the time.

The AI-generated slogans that people preferred most over the original slogans were for Google, Facebook, Samsung, Adobe, GoPro, and Microsoft.

The original slogans that people preferred over the AI-generated slogans included those for McDonald's, Coca-Cola, Walmart, and Pizza Hut.

The slogans that people were fairly evenly split on included those for LEGO, Levi's, and Ford.

About the research: For the report, the researchers had a generative AI program rewrite the slogans of 50 top companies. They then surveyed 1,007 Americans to find if they liked the original slogan or the AI-generated slogan better.


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How AI Rewrote the Slogans of 50 Well-Known Brands

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji