Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.

The report was based on data from a survey conducted May 26-June 9, 2023, among 22,816 adults under the age of 75 across 31 countries.

Some 54% of all respondents say they believe that products and services using artificial intelligence have more benefits than drawbacks.

However, there are large differences in opinion among people in different countries. For example, 78% of Indonesians believe that products and services using artificial intelligence have more benefits than drawbacks, compared with only 37% of Americans.

Attitudes also vary widely among demographics: Some 62% of Gen Z respondents believe that products and services using artificial intelligence have more benefits than drawbacks, compared with only 43% of Baby Boomers.

Attitudes toward artificial intelligence by country and demographic

Some 52% of all respondents say products and services that use artificial intelligence make them nervous.

Again, attitudes vary widely among countries: Some 69% of Australian respondents say products and services that use artificial intelligence make them nervous, compared with 23% of Japanese respondents.

Whether AI makes people nervous by country and demographic

Some 52% of all respondents say products and services that use artificial intelligence make them excited.

Thai respondents express the most excitement about products and services that use AI and Swedish respondents express the least excitement.

Whether AI makes people excited by country and demographic

About the research: The report was based on data from a survey conducted May 26-June 9, 2023, among 22,816 adults under the age of 75 across 31 countries.


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How Attitudes Toward AI Vary Among Countries and Demographics

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji