Reaching the right people with your social media campaigns is key to improving efficiency and driving better results.

So, how do you figure out who to target?

An infographic (below) from Bang Productions explores how to find a perfect audience on Social media.

It details a three-phase approach for identifying the most valuable groups and then refining your efforts to meet their needs.

Check out the infographic:


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How to Find a Perfect Audience on Social Media [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji