Which metrics should chief marketing officers be following closely? Because so many insights are available, picking just a few to concentrate on can be challenging.

To help senior marketers decide what to focus on, DiGGrowth created an infographic (below).

It covers the five key metrics every CMO should be tracking according to DiGGrowth: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement.

The infographic explains what each metric is, why it matters, and how to boost it.

Check out the infographic:

5 key metrics every CMO should be tracking infographic 

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The Five Key Metrics Every CMO Should Be Tracking [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji