Everyone knows that their company's website should load quickly.

But exactly how bad is it if pages are slow? What measurable impact does that have on the business?

An infographic (below) from PFLB looks at the downsides of poor website performance.

Specifically, it examines how slow page load times affect KPIs such as conversions, page views, and revenue.

Check out the infographic:

How Web performance impacts conversion rates 

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How Slow Website Load Times Impact Your Business [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji