Qualitative surveys can provide valuable real-world insights that enable better business decisions.

However, if the surveys are poorly conceived and constructed, the data will be unhelpful and unreliable.

An infographic (below) from IncQuery looks at how to design accurate surveys that deliver meaningful results.

Specifically, it looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.

Check out the infographic:

Designing Surveys for Better Business Decisions infographic 

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How to Design Surveys to Make Better Business Decisions [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji