social media marketers will increasingly rely on AI-powered tools and insights gleaned from social intelligence to power their strategies next year.

That's according to a recent set of 2024 Social media marketing predictions from Emplifi.

An infographic (below) summarizes the company's outlook for the year ahead.

It covers six predictions: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.

Check out the infographic:

Social media marketing predictions for 2024 from Emplifi 



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Six Social Media Marketing Predictions for 2024 [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji