Evergreen content—content that is continuously relevant—is essential for maintaining steady engagement and connecting with audiences over long periods of time.

What makes it so powerful? And how can you create it?

An infographic (below) from Media Update covers what marketers need to know.

It looks at what evergreen content is, how to find evergreen topics, and best practices for writing evergreen content.

Check out the infographic:

infographic about what marketers need to know about evergreen content

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Evergreen Content: What Marketers Need to Know [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji