What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?

To find out, Pipeline360 and Demand Metric surveyed 400 B2B marketers in North America and the UK.

An infographic (below) covers key findings from the research.

It looks at marketers' goals, what's affecting the pipeline, and how to ensure pipeline growth in 2024.

Check out the infographic:

various b2b pipeline stats

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The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji