Affiliate links seem to be everywhere these days, appearing in everything from short pieces by niche influencers to in-depth product/service reviews by major media outlets.

What's going on? What's the appeal of this approach for businesses and content creators?

An infographic (below) from Media Update covers the basics of affiliate marketing.

It looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

Check out the infographic:



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What Is Affiliate Marketing? [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji