Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills.

That's according to the 2024 Global Marketing Jobs Outlook report from LinkedIn.

An infographic (below) covers key findings from the research related to CMOs at B2B companies.

Specifically, it looks at how marketing leadership titles are changing and where B2B CMOs are focusing their professional development.

Check out the infographic:


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How the B2B CMO Role Is Evolving [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji