Only 11% of B2B firms are using generative artificial intelligence for more than two use cases.
That's according to a recent infographic (below) from Bain & Company, based on data from a survey of 1,064 B2B executives.
The infographic looks at how generative AI usage differs among B2B industries as well as between high-growth and lower-growth B2B firms.
It also provides advice on how B2B companies can get the most out of generative AI tools.
Check out the infographic:
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The Use of Generative AI by B2B Firms [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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