The practice of framing—crafting a story with a message in mind—is essential to PR success.
With the right framing, you can change narratives, highlight key themes, and build a strong brand image.
An infographic (below) from Media Update explores the strategy of framing in public relations.
It looks at what framing is, why PR pros use framing, and how to apply framing successfully in your own work.
Check out the infographic:
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The Importance of Story Framing for PR Success [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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