In early 2020, we realized that our annual event (scheduled for San Francisco), wasn't going to happen. We knew the online event couldn't (and shouldn't) be the same experience as our in-person B2B Forum, but we wrestled internally about what it should be instead.
Our core mission was to try to create the same energized, connected feeling our attendees get from the in-person conference.
Read the e-book to find out how we:
- Reduced technical issues but kept that "live event" feel
- Expected the unexpected and provided a stellar customer experience
- Rethought everything about keeping our audience engaged
- Gave participants the human connections they were craving
