Plan, Build, and Deliver Customized Journeys at Scale

As the world continues to pivot more and more toward digital, personalizing the customer journey is critical; generic marketing simply isn't going to cut it anymore.

In other words, if you're able to anticipate and deliver against your prospects' needs without them having to put in the effort, you're naturally going to have more success. A highly intuitive, nearly frictionless customer experience is what you're after—but how do you get there, especially at scale?

In this guide, you'll learn how to use personalization to:

  • Build personas and segment your database
  • Map, score, and optimize your content
  • Drive more traffic and conversions
  • Deliver unique customer journeys
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  • Release Date: May 17, 2021
  • Sponsor: Act-On Software
  • Topic: Customer Experience, Marketing Strategy
  • Price: $0


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Act-On Software

Act-On is a marketing automation vendor that works for the marketer, not the other way around. What if marketing automation was easy to use, without sacrificing the power and precision you expect? That's Act-On. Powered by AI, we're building new features and technological advancements that make marketing more effective, more personalized, and more efficient.